Kulezi zinsuku, ngokukhula kokusakazwa bukhoma kwe-inthanethi kosaziwayo be-e-commerce nokuxhumanisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi, kungashiwo ukuthi imboni yobuhle nokunakekelwa kwesikhumba iyaqhubeka nokushisa. Ngakho-ke, bayanda abasafufusaizimonyoizinhlobo zivele emehlweni omphakathi futhi ziyaziwa kubathengi. Eziningi zazo zaziwa kakhulu kubathengi. Amabhrendi azobhekana nombuzo, okungukuthi, kufanele yini atshale imali eningi ekusetheni amafekthri ukuze akhiqize eyawo imikhiqizo noma akhethe ukucubungula kwe-OEM yezimonyo? Njengoba uchungechunge lwezimboni luvuthwa kakhulu, iningi lemikhiqizo lizokhetha izitshalo zokucubungula ze-OEM zezimonyo ukuze zikhiqize.
Le modeli yokukhetha ukubambisana nezimboni ezisebenza nge-OEM empeleni isineminyaka eminingi isebenza emazweni ngamazwe futhi isiphumelele uvivinyo olunzima lwemakethe. Inezinzuzo eziningi zemikhiqizo. Ngakho-ke lapho uqala uhlobo embonini yokunakekelwa kwesikhumba, izimboni ezisebenza nge-OEM zinokubaluleka kangakanani?
1. Yehlisa izindleko zemikhiqizo
Ukwakhiwa kwefekthri yokukhiqiza kuhilela inani elikhulu lokutshalwa kwezimali endaweni, izakhiwo zefekthri, amathuluzi, izindinganiso zobuchwepheshe ezihlobene, iziqu zokukhiqiza, kanye nabasebenzi. Ngokuvamile, imboni enesilinganiso esincane esingakhiqiza izinhlobo ezihlukahlukene zezimonyo kufanele itshale okungenani amashumi ezigidi. Lokhu Ezinkampanini eziningi eziqalayo, kuwutshalomali olukhulu futhi ubungozi buphezulu. Ngakho-ke, kuyisinqumo esingcono kakhulu ukuphathisa izimboni ezisebenza nge-OEM ukuthi zikhiqize.
2. Ukwandisa inzuzo
Ngokubambisana neOEM izimboni, imikhiqizo yayo inganwetshwa ngokushesha ku-inthanethi, iqinisekise izimpahla ezanele. Ngasikhathi sinye, izinqubo zokukhiqiza ezivuthiwe zezimboni ze-OEM nazo zingaqinisekisa ikhwalithi. Ngesisekelo sokunciphisa izimali zokukhiqiza kanye nezingozi zokutshala izimali, inzuzo yenkampani ingakhuliswa. .
3. Zivumelanise nesidingo semakethe
Umkhuba wobuhle kanyeimikhiqizo yokunakekelwa kwesikhumbaimakethe ishintsha njalo. Ukukhetha ukubambisana nayeAbakhiqizi be-OEMingavumela amabhrendi ukuthi athuthukise noma athuthukise amafomula omkhiqizo ngokuya ngezinguquko esidingweni sezimakethe, akhulise ukuhlukahluka kwemikhiqizo, futhi ahlangabezane nesidingo semakethe.
Isikhathi sokuthumela: Dec-04-2023