Izimonyobekulokhu kungenye yezigaba ezibalulekile zemisebenzi ehlukahlukene yokuphromotha, njengephromoshini enkulu ngemuva kwemaski, ngubani ozobamba iqhaza ekuthengeni izimonyo, futhi yiziphi izici eziyinhloko ezithinta ukuthengwa kwazo? Muva nje, i-Beijing Megayene Technology Co., LTD., inkampani enkulu yedatha egxile ocwaningweni lokuziphatha kwabathengi emkhakheni wezimonyo, ikhiphe umbiko "2023 618isikhumbaCare Market Big Data Research”. Lo mbiko usekelwe kudatha engaphezu kuka-270,000 ehlobene nemakethe yezimonyo "Juni 18" ku-Weibo, i-Xiaomashu, isiteshi sika-B nezinye izinkundla phakathi nenkathi kusukela ngoMeyi 26 kuya kuJuni 18 (ngaphezu kwe-120,000 emakethe yokunakekelwa kwesikhumba, ngaphezu kwe-90,000 emakethe yezimonyo zemibala, kanye nangaphezulu kuka-60,000 emakethe yezinsimbi zobuhle), enikeza ukuqonda nokuhlaziya ukunakekelwa kwesikhumba, umbalaukulungisakanye nezimakethe zezinsimbi zobuhle emakethe yezimonyo.
I-post-90s kanye ne-post-00s ibe amandla amakhulu akhuthaza ukusetshenziswa kwezimonyo
Izibalo "zombiko" mayelana neminyaka yabathengi ababambe iqhaza engxoxweni eku-inthanethi yemakethe yezimonyo ngesikhathi sephromoshini "618" zithole ukuthi abantu abaphakathi kweminyaka engama-20 no-30 babalela ngaphezu kuka-70% wesamba, okungamandla amakhulu okusetshenziswa. . Ngokuyinhloko batshala utshani ezinkundleni zokuxhumana ezisafufusa, kodwa ukuthengwa kokugcina kugxile kakhulu kumapulatifomu endabuko e-e-commerce, futhi abanye abathengi babuye bathenge imikhiqizo ngamapulatifomu evidiyo.
Ngasikhathi sinye, ukuqonda ngesidingo sabathengi emakethe yezimonyo kwathola ukuthi ukususwa kukawoyela sekuyinkinga ephuthumayo kubathengi ukuyixazulula, okulandelwa yizinduna kanye nokususwa kwezinwele.
Ukuthenga kokuqala ukuze kusebenze Thenga futhi ukuze uthole imininingwane esindayo
Imaski ibe ngumkhiqizo owodwa oshisa kakhulu emakethe ye-skincare ngesikhathi sama-618, ilandelwa yi-serum nokhilimu wobuso, ngokusho kombiko.
Phakathi kwemikhiqizo eyenziwe inhlolovo, eminye imikhiqizo ibinenjongo yokuthenga okokuqala eqinile, kuyilapho eminye imikhiqizo inenhloso yokuthenga ephindaphindwayo kunenhloso yokuthenga ephindayo (inombolo yenkulumo yenhloso yokuthenga okokuqala yinombolo yenkulumo yenhloso yokuthenga okokuqala kufaka phakathi ukuzama, ukuthenga okokuqala, ukutshala utshani, njll.). Inombolo yenhloso yokuthenga kabusha eveziwe ibhekisela enanini lenhloso yokuthenga kabusha evezwe okuhlanganisa ukuphinda kuthengwe, ukunqwabelanisa isitoko, ukuphinda kuthengwe, njll.). Ngakho-ke, yiziphi izici ezithinta ukuzimisela kwabathengi ukuthenga?
Ngokumba izici zokuthengwa kwabathengi emakethe yokunakekelwa kwesikhumba, kutholakala ukuthi abathengi bayakwazisa kakhulu ukusebenza kahle kwemikhiqizo, kungakhathaliseki ukuthi bathenga imikhiqizo okokuqala noma bathenga imikhiqizo futhi. Lapho uthenga okokuqala ngqa, abathengi banaka kakhulu izinto zokusetshenziswa, ulwazi kanye nentengo yomkhiqizo wezimonyo, futhi banake kakhulu isipiliyoni nesigaba sokucaciswa lapho uthenga kabusha. Intengo ayisekho ukucatshangelwa okuyinhloko.
Imikhiqizo yokunakekelwa kwesikhumba izici zokuthengwa kwabathengi.
Ngemikhiqizo yezimonyo, abathengi abathenga imikhiqizo okokuqala ngqa banamathisela ukubaluleka okukhulu kokuhlangenwe nakho, kuyilapho labo abathenga imikhiqizo baphinde banamathisele ukubaluleka okukhulu ekusebenzeni komkhiqizo. Ngaphezu kwalokho, uma kuqhathaniswa nokuthengwa kokuqala, abantu abathenga imikhiqizo bakhathazeke kakhulu ngezinto ezingavuthiwe nezingozi zokuphepha kwezimonyo.
Izici zokuthengwa kwabathengi bemakethe yezimonyo.
Insimbi yobuhle ingumkhiqizo oshisayo emakethe yezimonyo eminyakeni yamuva nje. Idatha "yombiko" ibonisa ukuthi kumabhrendi ahlukene wezinsimbi zobuhle, inani labantu abazimisele ukuthenga okokuqala lingaphezu kwenani lokuthengwa kabusha. Ngokusho kokuhlaziywa, lokhu ikakhulukazi kungenxa yenani eliphezulu leyunithi kanye nesikhathi eside sokusetshenziswa kwensimbi yobuhle, futhi ukuzimisela ukuthenga kabusha kuphansi kakhulu. Lapho uthenga izisetshenziswa zobuhle okokuqala ngqa, abathengi banaka kakhulu ukusebenza kahle komkhiqizo, isipiliyoni kanye nokucaciswa.
Izici zokuthengwa kwabathengi bemakethe yezinsimbi zobuhle.
Isevisi yebhizinisi kanye nekhwalithi yomkhiqizo yizona zizathu eziyinhloko zezikhalazo
Ngokumba okuqukethwe okukhonjwe imizwa engemihle njengokuthi “indelelo” kanye “nokungabaza” kumazwana abasebenzisi benethiwekhi, umbiko ukhiphe izinkinga eziyinhloko ezikhona ezigabeni ezihlukene zemakethe yezimonyo phakathi nenkathi ethi “618″.
Emakethe yokunakekelwa kwesikhumba, okokuqala, abathengisi noma izisebenzi zokuthengisa zephula imithetho yokuthengiswa komkhiqizo, njengokuthumela kusengaphambili, ukungawathengi amabhokisi esipho athunyelwe ngokuqondile endaweni ezungezile, okubangela ukuba abathengi bahlekise. Okwesibili, ngenxa yomehluko ekuthunjweni, inguqulo yokupakisha kanye nokwakheka kwemikhiqizo yokunakekelwa kwesikhumba eziteshini ezihlukene, abathengi banokungabaza ngokuthi umkhiqizo ungokoqobo yini.
Emakethe yezimonyo, eyokuqala ukuthi insizakalo yangemva kokuthengisa ayifikanga ngesikhathi, isimo sengqondo senkonzo yamakhasimende sibi futhi ezinye izinkinga zithinta isipiliyoni sokusebenzisa. Okwesibili inkulumo-ze engamanga yabathengisi, umkhiqizo wangempela nokukhangisa kuhluke kakhulu, futhi ukuba khona kwezimpahla zomgunyathi nezinye izinkinga kwezinye iziteshi zokuthengisa kuye kwavusa ukunaka kwabathengi.
Emakethe yezinsimbi zobuhle, enye iwukungabaza ubuqiniso nokuthembeka kwedatha enkulu kanye nezinye izinkundla zokuxhumana zokukhuthaza ukusebenza kahle kwezinsimbi zobuhle. Okwesibili, kukhona ukukhathazeka mayelana nekhwalithi yomkhiqizo wensimbi yobuhle ngokwayo, futhi kuzoba nokukhathazeka mayelana nesimiso nokusebenza kwensimbi yobuhle.
Isikhathi sokuthumela: Sep-30-2024