Izimonyobekulokhu kungenye yezigaba ezibalulekile zemisebenzi ehlukahlukene yokukhangisa, njengokukhangisa okukhulu ngemuva kwamaski, obani abazohlanganyela ekuthengweni kwezimonyo, futhi yiziphi izici eziyinhloko ezithinta ukuthengwa kwazo? Muva nje, iBeijing Megayene Technology Co., LTD., inkampani enkulu yedatha egxile ocwaningweni lokuziphatha kwabathengi emkhakheni wezimonyo, ikhiphe umbiko we-“2023 618”.isikhumba"Ucwaningo Lwedatha Enkulu Yemakethe Yokunakekelwa". Lo mbiko usekelwe kudatha engaphezu kuka-270,000 ehlobene nemakethe yezimonyo "kaJuni 18″ eWeibo, Xiaomashu, esiteshini se-B nakwamanye amapulatifomu phakathi nesikhathi kusukela mhla zingama-26 kuMeyi kuya kumhla ziyi-18 kuJuni (ngaphezu kuka-120,000 emakethe yokunakekelwa kwesikhumba, ngaphezu kuka-90,000 emakethe yezimonyo zemibala, kanye nangaphezulu kuka-60,000 emakethe yezinsimbi zobuhle), enikeza ukuqonda nokuhlaziywa kokunakekelwa kwesikhumba, umbala.ukulungisakanye nezimakethe zezinsimbi zobuhle emakethe yezimonyo.
Iminyaka yangemva kweminyaka yama-90 kanye neyangemva kweminyaka yama-00 isibe amandla amakhulu okukhuthaza ukusetshenziswa kwezimonyo
Izibalo ze-“Bika” mayelana nobudala babathengi abahlanganyele engxoxweni eku-inthanethi yemakethe yezimonyo ngesikhathi sokukhushulwa kwe-“618″” zithole ukuthi abantu abaphakathi kweminyaka engama-20 nengama-30 bangaphezu kwama-70% esamba, okuyiwona mandla amakhulu okusetshenziswa. Batshala kakhulu utshani ezinkundleni zokuxhumana ezisafufusa, kodwa ukuthengwa kokugcina kugxile kakhulu ezinkundleni zokuxhumana zendabuko, kanti abanye abathengi bathenga nemikhiqizo ngamapulatifomu evidiyo.
Ngesikhathi esifanayo, ukuqonda ngesidingo sabathengi emakethe yezimonyo kuthole ukuthi ukususwa kwamafutha sekuyinkinga ephuthumayo okufanele abathengi bayixazulule, kulandelwe ukususwa kwezinduna nezinwele.
Ukuthenga kokuqala ukuze kusebenze kahle Thenga futhi ukuze uthole imininingwane eminingi
Ngokusho kombiko, imaski yaba umkhiqizo oshisa kakhulu emakethe yokunakekelwa kwesikhumba phakathi nenkathi ka-618, kwalandela i-serum kanye ne-face cream.
Phakathi kwemikhiqizo ehlolwe, eminye imikhiqizo yayinenhloso yokuthenga okokuqala enamandla, kuyilapho eminye imikhiqizo yayinenhloso yokuthenga ephindaphindwayo kakhulu kunenhloso yokuthenga ephindaphindwayo (inani lokuvezwa kwenhloso yokuthenga okokuqala inani lokuvezwa kwenhloso yokuthenga okokuqala okuhlanganisa ukuzama, ukuthenga kokuqala, ukutshala utshani, njll.). Inani lenhloso yokuthenga kabusha eliveziwe libhekisela enanini lenhloso yokuthenga kabusha eliveziwe okuhlanganisa ukuthenga kabusha, ukuqoqa, ukuthenga kabusha, njll.). Ngakho-ke, yiziphi izici ezithinta ukuzimisela kwabathengi ukuthenga?
Ngokubheka izici zokuthengwa kwabathengi emakethe yokunakekelwa kwesikhumba, kutholakala ukuthi abathengi bayakwazisa kakhulu ukusebenza kahle kwemikhiqizo, kungakhathaliseki ukuthi bathenga imikhiqizo okokuqala noma bathenga imikhiqizo futhi. Lapho bethenga okokuqala, abathengi banaka kakhulu izinto zokusetshenziswa, ulwazi kanye nentengo yomkhiqizo wezimonyo, futhi banaka kakhulu ulwazi kanye nesigaba sokucaciswa lapho bethenga kabusha. Intengo ayiseyona into ebaluleke kakhulu.
Izinto ezisetshenziswa abathengi ekuthengeni imikhiqizo yokunakekelwa kwesikhumba.
Ngemikhiqizo yezimonyo, abathengi abathenga imikhiqizo okokuqala babheka ukubaluleka okukhulu kokuhlangenwe nakho, kuyilapho labo abathenga imikhiqizo futhi bebheka ukubaluleka okukhulu ekusebenzeni kahle komkhiqizo. Ngaphezu kwalokho, uma kuqhathaniswa nokuthenga kokuqala, abantu abathenga imikhiqizo bakhathazeka kakhulu ngezinto zokusetshenziswa kanye nezingozi zokuphepha zezimonyo.
Izici zokuthenga zabathengi ezimakethe yezimonyo.
Ithuluzi lobuhle liwumkhiqizo odumile emakethe yezimonyo eminyakeni yamuva nje. Idatha "yombiko" ikhombisa ukuthi ngemikhiqizo ehlukene yezinsimbi zobuhle, inani labantu abazimisele ukuzithenga okokuqala lingaphezu kwenani lokuthengwa kabusha. Ngokusho kokuhlaziywa, lokhu kungenxa yentengo ephezulu yamayunithi kanye nesikhathi eside sokusetshenziswa kwethuluzi lobuhle, kanye nokuzimisela ukuzithenga kabusha kuphansi kakhulu. Lapho bethenga amadivayisi obuhle okokuqala, abathengi banaka kakhulu ukusebenza kahle komkhiqizo, ulwazi kanye nemininingwane.
Izici zokuthengwa kwabathengi bemakethe yezinsimbi zobuhle.
Insizakalo yebhizinisi kanye nekhwalithi yomkhiqizo yizona zizathu eziyinhloko zezikhalazo
Ngokumba okuqukethwe okukhonjiswe yimizwa emibi efana “nokuhlambalaza” kanye “nokungabaza” emazwini abasebenzisi be-inthanethi, umbiko ukhiphe izinkinga ezinkulu ezikhona ezigabeni ezahlukene zemakethe yezimonyo ngesikhathi “se-618”.
Emakethe yokunakekelwa kwesikhumba, okokuqala, abathengisi noma abasebenzi bokuthengisa baphula imithetho yokuthengiswa komkhiqizo, njengokuthunyelwa kusengaphambili, ukungathengi amabhokisi esipho athunyelwa ngqo emaphethelweni, okwenza abathengi bahlekwe usulu. Okwesibili, ngenxa yomehluko ekubunjweni, inguqulo yokupakishwa kanye nokwakheka kwemikhiqizo yokunakekelwa kwesikhumba eziteshini ezahlukene, abathengi banokungabaza ngokuthi umkhiqizo ungowangempela yini.
Emakethe yezimonyo, okokuqala ukuthi isevisi yangemva kokuthengisa ayifiki ngesikhathi, isimo sengqondo senkonzo yamakhasimende asisihle futhi ezinye izinkinga zithinta ulwazi lokusetshenziswa. Okwesibili inkohliso engamanga yabathengisi, umkhiqizo wangempela kanye nokusakazwa kuhlukile kakhulu, futhi ukuba khona kwezimpahla mbumbulu nezinye izinkinga kwezinye iziteshi zokuthengisa kuye kwavusa ukunaka kwabathengi.
Emakethe yezinsimbi zobuhle, umuntu ukungabaza ubuqiniso nokuthembeka kwe-big data push kanye nezinye izinkundla zokuxhumana ukuze kukhuthazwe ukusebenza kahle kwezinsimbi zobuhle. Okwesibili, kukhona ukukhathazeka ngekhwalithi yomkhiqizo wezinsimbi zobuhle uqobo, futhi kuzoba nokukhathazeka mayelana nesimiso kanye nokusebenza kwezinsimbi zobuhle.
Isikhathi sokuthunyelwe: Septhemba-30-2024
