Izitayela ezintsha zezimonyo: kusukela "ekuncintisaneni kwezithako" kuya ekunakekelweni kwesikhumba ngobuchwepheshe

Embonini yobuhle nokunakekelwa kwesikhumba, igama elikhulunywa kakhulu ngalo ukuncintisana, kanti ukuncintisana phakathi kwemikhiqizo emikhulu yamazwe ngamazwe kunamandla nakakhulu. I-matrix yabo yemikhiqizo eminingi ihlanganisa cishe zonke izingoma ezifana ne-ukulungisafuthiukunakekelwa kwesikhumba, kuyilapho izinkampani zasekhaya zikhetha ukugxilisa izimpande ezindaweni ezithile futhi zizama ukugqashula ngayinye ngayinye. Kubalulekile ukuqaphela ukuthi kulo nyaka, kusukela kuzinkampani ezinkulu zamazwe ngamazwe kuya kuzinkampani zasekhaya, zonke zincintisana emkhakheni ofanayo, okuwukunakekelwa kwesikhumba okusebenzayo.

Ngakolunye uhlangothi, abathengi basekhaya banengqondo kakhulu futhi banaka kakhulu izidingo zabo kanye nemininingwane yobungcweti efana nokusebenza kahle komkhiqizo kanye nezithako, okuholele ekukhuleni okusheshayo kwemakethe yokunakekelwa kwesikhumba esebenzayo. Ushintsho olujwayelekile ukuthi epulatifomu, abathengi bashintshe ekufuneni ubuhle kanyeimikhiqizo yokunakekelwa kwesikhumbaukusesha imisebenzi nemisebenzi. Imisebenzi nemisebenzi isibe yisici esiyinhloko ekwenzeni izinqumo zabathengi.

Ngakolunye uhlangothi, umbuso uqhubeka nokubeka izindinganiso zokuphepha nokusebenza kahle kwezimonyo, kanti nomkhawulo wokungena ekunakekelweni kwesikhumba okusebenzayo nawo uyanda njalo. Njengamanje, imakethe yokunakekelwa kwesikhumba okusebenzayo ibonise ukuthambekela kwemikhiqizo eminingi yamazwe ngamazwe kanye nemikhiqizo yasekhaya, futhi isakhula ngokushesha. Inkampani ngayinye izokwandisa kanjani ukuncintisana ngokulandelayo?

Uma sibheka ithrekhi yokunakekelwa kwesikhumba okusebenzayo yasekhaya, kube nemikhiqizo eminingi yamazwe ngamazwe kanye nemikhiqizo yasekhaya, futhi kuseyithrekhi yesigaba ehola izinga lokukhula kwamanje. Kubalulekile ukuqaphela ukuthi ithrekhi yokunakekelwa kwesikhumba okusebenzayo nayo ishintsha njalo. Eminyakeni emibili edlule, umqondo wokunakekelwa kwesikhumba okuyingxenye ubelokhu uthandwa phakathi kwabasebenzisi ezinkundleni zokuxhumana, njenge-“i-niacinamide"kanye ne-"arbutin" ezigxile ekwenzeni mhlophe, i-"retinol" yokulwa nokuguga kanye ne-"polypeptides", i-antioxidant "VC"njalonjalo, izinhlobo eziningi zasekhaya nazo seziqalile ukukhuthaza imikhiqizo yokunakekelwa kwesikhumba enezithako njengephuzu lokuthengisa. Kodwa-ke, lo mkhuba awuzange uhlale isikhathi eside. Eminyakeni emibili edlule, ukuthandwa "kweqembu lezinto" kuye kwaphela kancane kancane, futhi umqondo owedlulele "wethiyori yezinto kuphela" uhlangane "nokuvinjezelwa" embonini.

Imibono yabathengi bomhlaba wonke ngobuhle nokunakekelwa kwesikhumba iyaqhubeka ithuthuka, futhi isikhathi semikhiqizo esekelwe ezithako kanye nemikhiqizo esekelwe ekugxilweni sesidlulile. Kunezinguquko ezimbili ezisobala endleleni yokusetshenziswa kokunakekelwa kwesikhumba kwabathengi emhlabeni wonke: ziya ngokuya zilula futhi zisebenza kahle, futhi isidingo semikhiqizo sihlukaniswe. “Thatha ukuvimbela ukuguga njengesibonelo, kungahlukaniswa kube ukuqina, ukususwa kwemibimbi, kanye nokususwa kwama-freckle. Ngisho nasekususweni kwama-freckle kanye nokususwa kwama-freckle, Ngokuphathelene nokususwa kwemibimbi, kuhlukaniswe futhi ngezindawo ezahlukahlukene zobuso njenge-T zone, enemininingwane eminingi.”