Izimonyo OEM/ODM/OBM, yini umehluko?

Okokuqala, ake sibheke i-OEM (Original Equipment Manufacturer).I-OEM yinkampani ekhiqiza imikhiqizo ehlangabezana nezidingo zezinye izinkampani ngokuya ngezidingo zomkhiqizo wazo.Ngamanye amazwi,Abakhiqizi be-OEMkufanele zenze ama-oda avela kumakhasimende, ngokuya ngezidingo zekhasimende, ukukhiqizwa nokucutshungulwa, kodwa uphawu lokuhweba kanye nokupakishwa okusetshenziswa umkhiqizo kungokwamakhasimende.Inzuzo ye-Oems ukuthi ingahlinzeka ngezinsizakalo zokukhiqiza ezenziwe ngokwezifiso kuyilapho inciphisa izindleko zokukhiqiza kanye nezingozi kumakhasimende.

 

Okulandelayo kwalandela i-ODM (Original Design Manufacturer).I-ODM ibhekisela ekuthuthukisweni nasekukhiqizweni kwemikhiqizo yamanye amabhizinisi ngokusekelwe ekwakhiweni kwawo kanye namakhono obuchwepheshe.Amabhizinisi e-ODM ajwayele ukuba namakhono athuthukile okucwaninga nentuthuko kanye nobuchwepheshe bokukhiqiza, futhi angahlinzeka ngemikhiqizo eziklanyelwe yona nentsha.Amakhasimende angakhetha futhi enze ngendlela oyifisayo imikhiqizo eklanywe amabhizinisi e-ODM ngokwezidingo zawo, bese amabhizinisi e-ODM eyikhiqiza futhi ayicubungule.Ubuhle bemodi ye-ODM ukusindisa isikhathi socwaningo nentuthuko yekhasimende kanye nezindleko, futhi ngesikhathi esifanayo, ungasebenzisa ubuchwepheshe obuchwepheshile nolwazi lwamabhizinisi e-ODM ukuze uhlangabezane kangcono nesidingo semakethe.

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Ekugcineni, kukhona OBM (Original Brand Manufacturer).I-OBM ibhekisela ocwaningweni oluzimele nokuthuthukiswa, ukukhiqizwa nokuthengiswa komkhiqizo wabo siqu.Amabhizinisi e-OBM ajwayele ukuqwashisa ngemikhiqizo ephezulu kanye nokwabelana ngemakethe, anesithombe somkhiqizo ozimele namashaneli okuthengisa.Inzuzo yemodeli ye-OBM ukuthi ingakwazi ukuthola iprimiyamu yomkhiqizo kanye nomphumela we-value-added, futhi ithuthukise inzuzo yamabhizinisi.Ngesikhathi esifanayo, izinkampani ze-OBM nazo zidinga ukutshala izinsiza ezengeziwe namandla ukuze zithuthukise futhi zikhuthaze imikhiqizo yazo, ngakho-ke ingozi iphezulu kakhulu.

Ukufingqa, i-OEM, i-ODM ne-OBM amamodeli amathathu ajwayelekile okukhiqiza nokuthengisa embonini yezimonyo.Ukukhetha imodeli elungele ukuthuthukiswa kwebhizinisi lakho, udinga ukucabangela izici ezifana namandla ensiza yebhizinisi, isidingo semakethe kanye nokuma komkhiqizo.Noma ngabe iyiphi imodeli ekhethiwe, kubalulekile ukunaka ikhwalithi yomkhiqizo, isithombe somkhiqizo kanye nesidingo samakhasimende ukuze kugcinwe ukuncintisana kwebhizinisi nesikhundla semakethe.

I-GuangzhouBeaza I-Biotechnology Co., LTD., igxile ekucutshungulweni kwezimonyo iminyaka engu-20, kunezinkulungwane zamafomula avuthiwe, kuneminye imibuzo engaqhubeka ukuyinaka.


Isikhathi sokuthumela: Nov-14-2023
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