Inyunyana yamaqhawe amabili izobuguqula kanjani ubuhle bomhlaba wonke?

Inkinga Yemboni Yezimonyo! Ama-Giants Amabili Ayahlangana Ukuze Ashintshe Isimo Semakethe Yomhlaba Wonke.imboni yezimonyoindawo, ukuhlanganiswa okushaqisayo okuhlelwe ukubumba kabusha indawo yomhlaba wonke sekuqediwe ngokusemthethweni! I-L'Oréal Group, ibhizinisi elineminyaka eyikhulu ubudala elinobuhle obuningi bakudala kanye nemikhiqizo yamakha, kanye ne-SkinTech Biotech Group, inkampani engumzali we-SkinCeuticals ekhuphuke ngokushesha emkhakheni wokunakekelwa kwesikhumba osebenzayo isebenzisa ubuchwepheshe be-biotechnology obusezingeni eliphezulu, bamemezele ngokuhlanganyela isiphetho sesivumelwano sokuhlanganiswa kwamasheya. Lokhu kuhlanganiswa, okubandakanya inani lemakethe elidlula amaRandi ayizigidi eziyi-100 aseMelika, kukulungele ukuchaza kabusha imithetho yokuncintisana yemboni yobuhle.

I. Inyunyana YamaGiants: Isifiso Samasu Sokweqa Imingcele

UJean – Paul Agon, uSihlalo we-L'Oréal Group, uchaze lokhu kuhlanganiswa “njengokuvuselelwa okusha kwezomnotho”ubuhle"Imboni" engqungqutheleni yabezindaba. I-L'Oréal iziqhenya ngokuba khona okujulile eziteshini zokuthengisa ubuhle zomhlaba wonke kanye namanethiwekhi okumaketha, kanye nemikhiqizo yokunethezeka ephezulu efana neLancôme kanye neYves Saint Laurent Beauty, kanye nemikhiqizo yemakethe eyaziwayo kakhulu efana neMaybelline kanye ne-L'Oréal Paris. Ngakolunye uhlangothi, i-SkinTech Group, ene-SkinCeuticals njengempahla yayo eyinhloko, izinze esalon yobungcweti kanye nezimakethe zokunakekelwa kwesikhumba eziphezulu ngenxa yamalungelo obunikazi afaka phakathi i-"Duke Antioxidant Formula" kanye ne-"Nano - Microcapsule Penetration Technology". Iphinde ihlanganise imigqa eqhutshwa ubuchwepheshe obusha efana ne-"FuKeAn", egxile ekulungisweni kwesikhumba okubucayi, kanye ne-"Gene Beauty Research", uhlobo lokunakekelwa kwesikhumba olwenziwe ngokwezifiso olusekelwe ekuhlolweni kwezakhi zofuzo. "Lokhu akuyona nje inhlanganisela yomkhiqizo, kodwa ukuhlanganiswa kwemvelo okuhlanganisa 'isayensi ye-R & D × omni - ukungena kwesiteshi × ukufinyelela okuqondile kwabantu'," kwembula uJean - Paul Agon. Ngemuva kokuhlanganiswa, uchungechunge lokuhlinzekwa komhlaba wonke lwe-L'Oréal kanye nama-laboratories ayi-12 e-SkinTech azohlanganiswa, futhi "i-Beauty Tech Triangle R" & D Centers” izosungulwa ezindaweni ezintathu: iFrance, i-United States, kanye neShayina. Imikhiqizo izoklanywa ukuze ihlangabezane nezidingo zokunakekelwa kwesikhumba zezinhlobo ezahlukene zesikhumba kanye nabantu besifunda. Isibonelo, kusetshenziswa ubuchwepheshe bokuhlola izakhi zofuzo be-SkinTech, “amaphakheji esipho sokunakekelwa kwesikhumba esenziwe ngokwezifiso zofuzo” azothuthukiswa ukuze kusetshenziswe imikhiqizo yemakethe enkulu ye-L'Oréal, okuvumela iminikelo yobuhle engabizi ukuthi ihlanganyele ezinsizeni ezenziwe ngokwezifiso; futhi ngamanethiwekhi e-e-commerce kanye nama-counter angaxhunyiwe ku-inthanethi e-L'Oréal, imikhiqizo yobungcweti ye-SkinCeuticals izothuthukiswa iye emakethe yabathengi ebanzi kakhulu.

II. Uguquko Lomkhiqizo: Kusukela “Kusithako – Okulungisiwe” Kuya “Kunakekelwe Kwesikhumba Kwemvelo”

Umkhiqizo wokuqala wezinga elifanele odalwe ukuhlanganiswa, i-“Cross – Dimensional Skin Repair System”, usungene esigabeni sokuhlolwa kwezokwelapha. Lolu hlelo lushintsha izindlela zokunakekelwa kwesikhumba zendabuko, luhlanganisa “ubuchwepheshe bokulawula imvelo ye-biological micro – ecosystem” be-SkinTech nenqubo yokukhipha amaseli esitshalo se-L'Oréal. Lo mkhiqizo uhlukaniswe ngamamojula amathathu: “I-Basic Regulating Lotion”, “I-Functional Strengthening Capsule”, kanye ne-“Barrier Repair Membrane”.

Thatha i-“Night Repair Set”, eyenzelwe “isikhumba esihlala sivukile”, njengesibonelo: Iloshini eyisisekelo elawulayo iqukethe ama-probiotic emvelo atholakala ku-Nordic birch sap, okuthi, uma ithinta isikhumba, iqale iguqule i-epidermal micro – ecosystem; I-capsule yokuqinisa esebenzayo ifakwe i-“Black Tea Yeast Superoxide” esanda kukhishwa evela e-L'Oréal Laboratory, engena ngqo engqimbeni yesikhumba ngobuchwepheshe be-nano – microcapsule ukulungisa umonakalo we-DNA obangelwe ukuswela ubuthongo; Isinyathelo sokugcina, i-barrier repair membrane, ihlanganisa i-SkinCeuticals' classic ceramide formula ne-“Smart Water – Locking Magnet” ethuthukiswe yi-L'Oréal, egcina ukugcinwa kwamanzi amahora angama-24. Ngokusungula izinto ezintsha, abathengi bangakwazi ukusebenzisana namadivayisi okuthola ahlakaniphile nge-APP yeselula ukuthola idatha yesikhumba yesikhathi sangempela, futhi uhlelo lulungisa ngokuzenzakalelayo imvamisa yokusetshenziswa kanye nomthamo wamamojula amathathu ukuze kufezwe "ukunakekelwa kwesikhumba okuguqukayo". Eceleni kweketanga lokuhlinzeka, lezi zinhlangano ezimbili zakha "ubuhle obuqhubekayo obuvaliwe": Izimboni zomhlaba wonke ze-L'Oréal zizofaka ubuchwepheshe be-SkinTech "bokukhiqiza ukungcola okungenasici", kanye nokukhishwa kwekhabhoni okuqashwe kuyo yonke inqubo kusukela ekuhlanzweni kwezinto zokusetshenziswa kuya ekugcwalisweni komkhiqizo okuqediwe; Ukupakishwa komkhiqizo kusebenzisa izinto ezisuselwe ku-bio ezingasetshenziswa kabusha. Lapho umkhiqizo uphela, abathengi bangaphinda basebenzise amabhodlela angenalutho ngeziteshi ezikhethiwe ukuze bahlenge amaphuzu omkhiqizo, angasetshenziswa ukuthenga imikhiqizo emisha, ngaleyo ndlela bakhe uchungechunge lwemvelo "lokukhiqiza - ukusetshenziswa - ukuphinda basebenzise - ukukhiqiza kabusha".

III. Ukuzamazama Kwemboni: Okubangela Ukuguqulwa Kobuhle Bomhlaba Wonke

Ngemva kokumenyezelwa kwalezi zindaba zokuhlanganiswa, imboni yobuhle yomhlaba wonke yaqala ukuphithizela. Abahlaziyi beBloomberg baphawule ukuthi ukuhlanganiswa kwe-L'Oréal ne-SkinTech kuzoguqula indawo yokuncintisana yemakethe yobuhle yomhlaba wonke. "Lokhu kumelela ukuhlanganiswa okujulile kwe-behemoth yobuhle bendabuko kanye namandla amasha okunakekelwa kwesikhumba kwezobuchwepheshe. Kulindeleke ukuthi kuveze inhlanganisela yobuhle obukhulu enenzuzo yonyaka edlula amaRandi ayizigidigidi ezingama-30 aseMelika." Emakethe yezimali, intengo yesitoko se-L'Oréal ikhuphuke ngo-8.7% ngalolo suku, kanti intengo yesitoko se-SkinTech Group ikhuphuke ngo-15.2%. Abatshalizimali banethemba elikhulu mayelana namandla okubambisana kwalezi zinhlangano ezimbili. Abancintisana nabo baphinde balungise amasu abo ngokushesha: I-Estée Lauder Group imemezele ukusheshiswa kokuthengwa kwemikhiqizo yokunakekelwa kwesikhumba yezobuchwepheshe, ifuna ukuvala izikhala emkhakheni we-biotechnology; I-Shiseido iqalise kabusha iphrojekthi ye-"Oriental Plant Gene Bank" ngokubambisana ne-Kyoto University eJapan, ukuqinisa ikhono layo lendawo le-R&D.

Kubathengi, lokhu kuhlanganiswa kuletha “i-esebenza kahle kakhulu, ehlakaniphile, futhi eqhubekayo"Isipiliyoni sobuhle." I-blogger yobuhle @IngredientControlAK iphakamise ukuthi: "Esikhathini esidlule, lapho ukhetha imikhiqizo yokunakekelwa kwesikhumba, umuntu wayethembela edumeleni lemikhiqizo emikhulu noma amaqhinga ahlobene nezithako ezilandelwayo. Manje, ngemikhiqizo ehlanganisiwe yobuchwepheshe, ukunakekelwa kwesikhumba kungaba 'ngokuqondile kuze kufike ezingeni lamaselula'. Lena yindlela yesikhathi esizayo!" Kusukela ekugubheni indlunkulu e-L'Oréal Avenue eParis kuya embukisweni womqondo womkhiqizo omusha e-Bund eShanghai, lokhu kuhlanganiswa kweziqhwaga zobuhle kudala "iNguquko Yobuhle Bobuchwepheshe" emhlabeni jikelele. Lapho ifa lemikhiqizo yakudala yekhulu leminyaka lihlangana nokwanda kwe-biotechnology, futhi lapho ukuthunyelwa kweziteshi ze-omni- kungqubuzana nomjikelezo ovaliwe wemvelo, ikusasa lemboni yobuhle liyayeka ukuba "umncintiswano womkhiqizo" owodwa, kodwa kunalokho "impi yezindawo zemvelo". Kubathengi, lokhu kungaba idili "lokuphakama kokunakekelwa kwesikhumba"; kodwa embonini, kwakha "ushintsho oluchaza kabusha imingcele yobuhle" - noma ngubani othatha isinyathelo kulokhu kuhlanganiswa uzoyala indaba enkathini elandelayo yobuhle.