Ukusebenzisana phakathi kwamafekthri wezimonyo nabanikazi bomkhiqizo welebula ezizimele ngokuvamile kuhilela izinyathelo ezilandelayo:

1.Ucwaningo Lwemakethe kanye Nesikhundla:Abanikazi bamalebula azimeleokokuqala kudingeka banqume imakethe yabo eqondiwe kanye nokuma.Kufanele baqonde izethameli zabo eziqondiswe kubo, abaqhudelana nabo, kanye nokuma komkhiqizo abawufunayo kanye nesiphakamiso senani.

2.Ukuthola Imboni Efanele: Uma izidingo zomkhiqizo kanye nokuma sezicacile, abanikazi bomkhiqizo bangaqala ukusesha ilungeloizimonyoifektri.Lokhu kungenziwa ngokusesha ku-inthanethi, ukuya emibukisweni yezohwebo, ngokubonisana nezinhlangano zezimboni, noma kusetshenziswa abaxhumanisi abakhethekile.

3.Ukuhlolwa Kokuqala: Qala ukuthintana kwasekuqaleni nezimboni ezingase zibe khona ukuze uqonde amakhono azo, ulwazi, okokusebenza, kanye namanani entengo.Lokhu kusiza ukunciphisa ukukhetha nokuqhubeka nezingxoxo ezijulile kuphela nezimboni ezihlangabezana nezidingo.

4.Ukucela Amakhotheshini namasampuli: Cela izingcaphuno ezinemininingwane ezimbonini ezingase zibe khona, okuhlanganisa izindleko zokukhiqiza, amanani amancane e-oda, izikhathi zokuhola, njll. Ukwengeza, bacele ukuthi banikeze amasampula omkhiqizo ukuze uqiniseke ukuthi izinga lomkhiqizo liyahlangabezana nokulindelwe.

5.Imininingwane Yenkontileka Yokuxoxisana: Uma imboni efanelekile isikhethiwe,abanikazi bomkhiqizofuthi imboni idinga ukuxoxisana ngemininingwane yenkontileka, okuhlanganisa amanani, amashejuli okukhiqiza, ukulawulwa kwekhwalithi, imigomo yokukhokha, nezindaba zempahla yobuhlakani, phakathi kokunye.

6.Ukuqala Ukukhiqiza: Uma isivumelwano sekuvunyelwene ngaso, imboni iqala ukukhiqiza.Abanikazi bomkhiqizo bangase bagcine ukuxhumana nefekthri ukuze baqinisekise ukuthi ukukhiqizwa kusesikhathini futhi baqaphe ikhwalithi yomkhiqizo.

7.I-Brand Design and Packaging: Abanikazi bomkhiqizo banesibopho sokuklama amalebula emikhiqizo yabo kanye nokupakisha.Le miklamo kufanele ihambisane nokuma komkhiqizo kanye nemakethe eqondiwe.

8.Ukulebula Okuyimfihlo: Ngemva kokuqedwa kokukhiqizwa komkhiqizo, abanikazi bomkhiqizo banganamathisela amalebula emikhiqizo yabo emikhiqizweni.Lokhu kubandakanya iziqukathi zomkhiqizo, amabhokisi okupakisha, nezinto zokukhangisa.

9.Ukuthengisa Nokuthengisa: Abanikazi bomkhiqizo banesibopho sokumaketha nokudayisa imikhiqizo yabo.Lokhu kungase kuhlanganise ukuthengiswa kwe-inthanethi, ukuthengiswa kwezitolo zezitolo, ukukhuthazwa kwenkundla yezokuxhumana, ukukhangisa, nemikhankaso yokumaketha, phakathi kwamanye amasu.

10.Ukwakha Ubudlelwano Bokubambisana: Sungula ubudlelwano besikhathi eside bokusebenzisana nefekthri, ukugcina imigudu yokuxhumana evulekile ukuze kubhekwane nanoma yiziphi izinkinga ezingase zibe khona noma izidingo zokuthuthukiswa komkhiqizo.

Impumelelo yokubambisana incike ekwethembeni nasekubambisaneni phakathi kwezinhlangothi zombili.Kuyo yonke le nqubo, abanikazi bomkhiqizo badinga ukuqinisekisa ukuthi ifekthri ingakwazi ukuhlangabezana nezindinganiso zabo zekhwalithi kanye nezidingo zokukhiqiza, kuyilapho ifekthri idinga ukuthola ama-oda nezinkokhelo ezingashintshi.Ngakho-ke, ukubambisana kufanele kusekelwe enzuzweni efanayo ukuze kuzuzwe izinhloso zebhizinisi ezifanayo.