Izimonyo ze-OEMNgokwemibono yabantu abavamile, ukushintsha kusuka “ekuthengiseni imikhiqizo” yendabuko kuya “ekukhiqizeni okuthengisayo”, okungukuthi, ifektri yamukela ukuphathiswa kwekhasimende ukukhiqiza izimonyo zomkhiqizo wekhasimende. Izimonyo I-OEM inezinzuzo ezintathu ezinkulu:
1. Ukutshalwa kwezimali okuphansi
Ukuvula imboni yezimonyo akudingi nje kuphela ukutshalwa kwezimali okuqondile ezimpahleni ezihlala isikhathi eside njengezimboni, imishini kanye nezindawo ezisekelayo, kodwa futhi kuhilela uchungechunge lokusekelwa kwesistimu yeziqu ezifana namalayisense okukhiqiza kanye nokuhlolwa kwemvelo. Kunezici eziningi zokukhiqiza, ngisho nangokusekelwa kwezezimali okunamandla. Kudinga amakhono ahambisanayo, ubuchwepheshe kanye nezinye izinsiza ezisekelayo, futhi kunesikhathi eside sokwakha.
Uma ukhethaizimonyo ze-OEM ifektri, ungafinyelela “izimpahla ezilula, ukungabi nalutho lwempahla, kanye nenani eliphezulu elengeziwe.” Izinhlobo eziningi zezimonyo ezidumile emhlabeni azinazo izimboni zazo. Akukhona ukuthi azinawo amandla okwakha izimboni ezintsha, kodwa ukuze zincintisane kalula emakethe futhi zigxile ekwakheni iBrand kukhulisa imbuyiselo yemali. Ngakho-ke, abantu abaningi embonini yezimonyo, noma ngabe abakho esigabeni sokuhweba, bakhetha ukukhiqizwa kwe-OEM ukuze benze ibrandi ibe nkulu futhi iqine.
2. Intuthuko esheshayo
Kusukela ekukhetheni i-OEM yezimonyo, ukutshalwa kwezimali kuncane futhi umthwalo ulula, okukhuthaza intuthuko ngezinga elithile. Ngaphezu kwalokho, izimonyo ziyizimpahla zabathengi ezihamba ngokushesha, ezingadingi nje kuphela umjikelezo wokukhiqiza ukuze zihambisane nesimo semakethe futhi ziphendule ngokushesha, kodwa futhi zidinga imikhiqizo ukuthi ihlale isungulwa futhi ilungiswe ngokushesha.
Abakhiqizi be-OEM bezimonyo banamaqembu ochwepheshe be-R&D angenza ngokwezifiso ukukhiqiza ngokwezidingo zamakhasimende. Bangaphinde bancome amafomula avuthiwe kumakhasimende ukuze kukhiqizwe ngokushesha futhi banciphise umjikelezo, ngaleyo ndlela banciphise kakhulu izindleko zokusebenza nesikhathi sokuthuthukiswa nokukhiqiza komkhiqizo. Ngaphezu kwalokho, inokuguquguquka okunamandla kanye nezinga eliphezulu lokuzimela, futhi ingabeka ama-oda okukhiqiza ngokushesha, igweme ukulahlekelwa okungalindelekile okubangelwa izinguquko zemakethe.
3. Ubungcweti obuphezulu
Namuhla, amafektri ezimonyo avuthiwe e-OEM anezinto zokukhiqiza eziphelele, ahambisana nomshini womuntu, izinto ezibonakalayo, umthetho kanye nemvelo, futhi anezinga eliphezulu lobuchwepheshe. Ane-life cycle yonke yezimonyo kusukela ekuthuthukisweni komkhiqizo, ukuhlela imakethe, ukukhuthazwa kokumaketha kuya kufomula, ukuklama, ukubhala amakhophi, ukuthenga, ukukhiqiza, izinto zokuhamba, njll. Amakhono ochwepheshe alo mjikelezo angasiza amakhasimende ukuxazulula uchungechunge lwezinkinga kusukelaumkhiqizoUkubhaliswa kwamagama kanye nophawu lokuhweba ocwaningweni nasekuthuthukisweni, ekukhiqizweni, ekuthuthweni kwempahla, njll. Noma yiziphi izidingo inkampani yomkhiqizo enazo, ifektri yezimonyo i-OEM ingahlangabezana nalezo zidingo. Abantu abangochwepheshe ngempela benza umsebenzi wobungcweti. Ngakho-ke, ukukhetha i-OEM yezimonyo kuyisinqumo esingcono kakhulu senkampani yomkhiqizo.
Isikhathi sokuthunyelwe: Disemba 12-2023
